The opportunity to write business proposals is an opportunity for making money. Whether that is seeking funding for a new venture, or making a recommendation to an existing client. As a business owner or manager, the best thing you can hear is someone asking for a proposal.

Writing a business proposal is not easy however. In fact, most business owners absolutely hate the task. That’s because crafting a business proposal requires a great deal of upfront work. It requires speculative forward-thinking and importantly, forecasting revenue potential.

Lesson 5, WRITING BUSINESS PROPOSALS, details the areas that must be covered in a proposal document, as well as their order of presentation.  

The lesson explains what actions must be undertaken to write an effective business proposal. Importantly, it describes the critical areas the writer must explore before even one word is written.  Gaining background knowledge on foundational realities that the new business venture will  encounter.  Lesson 5 tells you what, where and how to identity those realities and how to persuasively write about them.

Honesty and thoroughness are important for the business proposal to be viewed as unbiased. The business writer must be realistic about the proposal idea’s success prospects. 

The lesson reveals the 4 Big Questions any business proposal writer must answer throughout the proposal document. These are questions central to the concerns of the proposal recipients. Answers to those 4 questions must be articulated clearly and often.