Every day, business owners are asked to state who they are. To describe what they do.  It comes in the form of an elevator pitch, a company or personal bio, or a professional resume. Many fail at those very basic tasks.  Fail because they have not taken the time to craft a simple coherent response.   Lesson 7,  IDENTITY COMMUNICATIONS, reviews situations and circumstances where a business writer is asked to define themselves.

An Elevator Pitch might afford only 10-seconds to win a new client or secure a meeting.  What most businesspeople don’t realize is that the person they’re speaking to doesn’t really care what they do. So, the elevator pitch must take a different approach to be effective.

A Company Biography or About Us description might be needed for a proposal, RFP response, or new business pitch.  There should be multiple versions of these written identifiers depending on situation and need.

Lesson 7 looks at crafting a Personal Bio that might appear in a newsletter or article author byline. Finally, because circumstances change, the lesson reviews how to write 3 types of Resumes.  Each with nuances that highlight experience, expertise, and even the age of a job applicant.